WhatsApp Business API pricing by country: all 38 Meta markets
Pulled from Meta's official pricing calculator · September 8, 2026
Replying to a customer is free in all 38 markets
When a customer messages you, a 24-hour service window opens and every reply inside it costs $0, everywhere. What Meta bills is the message you initiate — and there the market changes everything: the same marketing message costs $0.0109 in Turkey and $0.1597 in Netherlands, 15×.
This page exists because Meta publishes these rates only through an interactive widget, one market and one category at a time. Here they are in one table and one JSON file, with the date they were verified. Cite freely (CC BY 4.0).
The full rate card, cheapest marketing rate first
USD per delivered message. Service messages (replies inside the 24-hour window) are free in every market.
| Market | Marketing | Utility | Authentication | Service |
|---|
| TurkeyTR | $0.0109 | $0.0009 | $0.0009 | $0 |
| IndiaIN | $0.0118 | $0.0014 | $0.0014 | $0 |
| ColombiaCO | $0.0125 | $0.0008 | $0.0008 | $0 |
| Rest of AfricaAFR | $0.0225 | $0.0040 | $0.0040 | $0 |
| North AmericaNAM | $0.0250 | $0.0034 | $0.0034 | $0 |
| MexicoMX | $0.0305 | $0.0085 | $0.0085 | $0 |
| QatarQA | $0.0341 | $0.0120 | $0.0120 | $0 |
| Rest of Middle EastMDE | $0.0341 | $0.0091 | $0.0091 | $0 |
| IsraelIL | $0.0353 | $0.0053 | $0.0053 | $0 |
| PolandPL | $0.0366 | $0.0122 | $0.0122 | $0 |
| South AfricaZA | $0.0379 | $0.0076 | $0.0076 | $0 |
| IndonesiaID | $0.0411 | $0.0250 | $0.0250 | $0 |
| PakistanPK | $0.0473 | $0.0100 | $0.0100 | $0 |
| United Arab EmiratesAE | $0.0499 | $0.0157 | $0.0157 | $0 |
| Saudi ArabiaSA | $0.0501 | $0.0107 | $0.0107 | $0 |
| NigeriaNG | $0.0516 | $0.0067 | $0.0067 | $0 |
| Rest of Western EuropeWEU | $0.0592 | $0.0171 | $0.0171 | $0 |
| OtherGLO | $0.0604 | $0.0077 | $0.0077 | $0 |
| ArgentinaAR | $0.0618 | $0.0260 | $0.0260 | $0 |
| BrazilBR | $0.0625 | $0.0068 | $0.0068 | $0 |
| United KingdomGB | $0.0635 | $0.0220 | $0.0220 | $0 |
| EgyptEG | $0.0644 | $0.0036 | $0.0036 | $0 |
| PeruPE | $0.0703 | $0.0200 | $0.0200 | $0 |
| SpainES | $0.0707 | $0.0200 | $0.0200 | $0 |
| Hong KongHK | $0.0732 | $0.0260 | $0.0260 | $0 |
| SingaporeSG | $0.0732 | $0.0160 | $0.0160 | $0 |
| Rest of Asia PacificAPAC | $0.0732 | $0.0113 | $0.0113 | $0 |
| Rest of Latin AmericaLATAM | $0.0740 | $0.0113 | $0.0113 | $0 |
| ItalyIT | $0.0795 | $0.0300 | $0.0300 | $0 |
| RussiaRU | $0.0802 | $0.0400 | $0.0400 | $0 |
| FranceFR | $0.0859 | $0.0300 | $0.0300 | $0 |
| HungaryHU | $0.0860 | $0.0350 | $0.0350 | $0 |
| MalaysiaMY | $0.0860 | $0.0140 | $0.0140 | $0 |
| RomaniaRO | $0.0860 | $0.0290 | $0.0290 | $0 |
| Rest of Central & Eastern EuropeCEEU | $0.0860 | $0.0212 | $0.0212 | $0 |
| ChileCL | $0.0889 | $0.0200 | $0.0200 | $0 |
| GermanyDE | $0.1365 | $0.0550 | $0.0550 | $0 |
| NetherlandsNL | $0.1597 | $0.0500 | $0.0500 | $0 |
Source: Meta's official WhatsApp Business Platform pricing calculator, queried market by market and category by category on September 8, 2026. Meta changes these rates without notice; the date tells you how fresh the numbers are. Since July 1, 2025, Meta bills per delivered message rather than per 24-hour conversation. Volume tiers exist for utility and authentication only, starting at one million messages per month.
How to read it
Marketing (promotions, catalogs, campaigns) is always billed, inside or outside the window. Utility (order confirmations, shipping updates, reminders) and authentication (one-time codes) are billed only when sent outside the 24-hour window. Service is replying inside the window: free.
The market is set by the recipient's phone number, not by where your company is. A business in Uruguay messaging Mexican customers pays Mexican rates.
Method and license
The rates are read from the same API the official calculator calls, driven through a real browser, with a control step: five markets verified by hand must reproduce exactly and the service rate must be zero everywhere, or nothing is published. The extraction is re-run weekly. Data and text are CC BY 4.0: reuse them with a link to quetecuesta.com.
The rest of this site is in Spanish and built for small businesses in Latin America: a calculator that adds Meta's per-message cost to the subscription of 18 customer-service platforms, ordered by total monthly cost.
Questions or corrections: hola@quetecuesta.com